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| Jeffrey Burk
Design |
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Cascadia opened their doors in 1999, offering Seattle diners 'decidely northwest' cuisine. After several years in business, owners Kerry Sear and Heidi Grathwol asked us for a re-branding.
Cascadia desired a way to reach out to a new target audience. The original logo, designed by Girvin, was left untouched. Project criteria was captured during a series of Branding exercises. The most important finding related to target audience. Tagline development took place over 4 weeks.
The new tagline, "Fine Dining. No Rules." successfully repositioned the restaurant and provided further differentiation from their competitors.
A suite of supporting marketing tools was created including a website, advertising, menus, wine bottle labels and catering collateral, to name a few... |
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Above: Tagline for Cascadia
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