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| Jeffrey Burk
Design. |
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Sidereal owner Sheila Coppola asked us to help with her branding. Projects included identity, copy and website.
Sheila likes buterflies. In fact, she uses a butterfly for her press chop. From the start it was clear we needed to use the same chop icon as the focus in her new identity. During our Branding exercise we learned Sidereal was concentrating in 'fine art' services for working artists. The no-nonsense tagline, Fine Art Press, lets the target audience know exactly what type of press Sidereal is operating.
Another important piece of support copy was defined during our branding encounter and then developed for use online: 'In service to the artist's image.' This powerful sentence summarizes Sheila's unique approach to working with her artist-clients. |
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