I recently shopped at the Nobody store in Melbourne. Once you find it, it’s immediately clear you’re in for something special. There are dozens of unique jean designs awaiting you inside the oversized front door. Here’s the problem: you’ll find it difficult to stop at only one pair!
How do you create a memorable brand name? ‘Nothing by Nobody’ did it by following their own unconventional path.
From a small, family-built denim laundry in the backstreets of Melbourne’s alternative Fitzroy, the story of Australian denim label, Nobody began.
Nothing by Nobody opened their first concept store for jeans and tees in Melbourne. The space features a long counter running the length of the shop. They hang one of everything offered in the main space, easily allowing you to get a visual overview of their entire line. If you find something you like, take it to the counter and you’re given your size. Designer Lincoln Elmsey describes the concept as a bar where jeans are served over-the-counter.
Nobody is premium Japanese Denim handmade in Melbourne Australia, individually hand customized. Making jeans is a dirty business. Blue dust, dye and noise.
I definitely need to stop in here every time I visit Melbourne to see what’s new.
81 Leicester Street Fitzroy, Victoria 3065