Retail remixed by Ksubi. Walking by the outside you wouldn’t know it was a shop. No signage. Doesn’t look like a store. Maybe a gallery. Maybe it’s still under construction? Can I go in? Confusing signals. Which is the point. Ksubi manages to create a retail environment that fuses retail rules with no rules. Constructed entirely from cardboard and tape, the stores location is upscale Armadale so it’s quite a contrast to the surrounding shops which include themes and galleries.
1021 High Street – Armadale – VIC 3143